International travellers are being urged to “Come and Say G’day” to Australia as part of a new worldwide campaign to lure more visitors down under.
The new campaign features our latest tourism ambassador Ruby the Roo, voiced by actress Rose Byrne.
Byrne also appears as herself in the latest TV ad.
Ruby is joined by a toy unicorn visiting from the US with the pair setting off on an adventure visiting some of Australia’s most iconic tourist attractions.
They include the Great Barrier Reef, the Sydney Opera House, Uluru, the laneways of Melbourne, Canberra and Perth’s Cottesloe Beach.
The ad also features a remake of the classic Men at Work Song Down Under, performed by up and coming Aussie band King Stingray.
“This global tourism campaign is a critical step to rebuilding our visitor economy and supporting our tourism industry, which has been through the most challenging period in recent years,” Tourism Minister Don Farrell said.
“Come and Say G’day is an iconic Australian welcome, and the use of some of the most recognisable and stunning scenery will remind the world why Australia is the best place to take a holiday.”
IMAGE: Tourism Australia
It’s the first major international tourism campaign since 2016 and will run in key international markets from Thursday.
Ruby the Roo has already started appearing on billboards around the world over the past week ahead of the launch.
“Come and Say G’day is unashamedly and unmistakably Australian through the use of a globally recognisable icon in Ruby the kangaroo who goes on an adventure across the country to show all that
Australia has to offer,” Tourism Australia Managing Director Phillipa Harrison said.
“After a challenging time around the world, our uplifting and joyful campaign will stand out in what is a highly competitive international tourism market.”
WATCH: Come and Say G’day
