The Gold Coast has decided to merge the city’s major tourism, education and arts bodies into one super organisation.
‘Experience Gold Coast’ will be the amalgamation of HOTA, Destination Gold Coast, Major Events Gold Coast, Study Gold Coast and Placemakers.
It follows hours of debate today at a Special Council Meeting, where councillors eventually voted unanimously in favour of the merger.
The move will result in about $6.8 million in direct savings for the City each year which will be reinvested into the entity for tourism, events, arts and education outcomes.
A $1.5 million community arts fund will also be established.
The current model features each entity operating separately and with their own boards, with an independent review last year sparking the decision in council.
Mayor Tom Tate says the findings are clear.
“We need an overarching strategy, a better governance structure and more alignment. We don’t need multiple boards, multiple visions and duplication of effort,” Mayor Tate says.
“The work we need these entities to do is too important. We need them to be one team, heading in the same direction, together,
“Today’s decision will see our city adopt the proven formula of other global cities by creating a single entity to drive growth and opportunities in these key areas.”
The City of Gold Coast CEO Tim Baker says one team is the most optimal way to move forward.
“These entities are doing good job, but there’s always room for improvement. Part of that improvement is getting everyone to grow together in the same direction,” Mr Baker says.
“So what today’s chance is about is ensuring everyone rose in the same direction and that they all work to the same strategic plan.”
Mr Baker will now begin the process of appointing a transitional CEO and advisory committee to bring together the five functions.
The new entity is expected to be established by the end of the year.
