Global heartthrob Cody Simpson has partnered with the Gold Coast Titans to launch their new marketing campaign ahead of the 2025 season.
A new video clip has been released of Cody’s new single ‘Fly’, which will feature as the club’s anthem for the year.
The clip features local sporting heroes from the Titans NRL and NRL-W teams, while also showcasing iconic Gold Coast locations to the world, including our golden sands and lush hinterland.
The Titans will be fighting for their maiden NRL premiership this season, hoping to snap an 18-year drought.
The Fly campaign will be the centrepiece of the Titans this year, featuring across social media, TV, and stadium activations.
Cody Simpson says he’s so pleased the song has now visually come to life.
“I wrote this song about my life and mindset as an athlete, so to have the visuals of this song attached to the athletes that represent my home city of the Gold Coast is fitting,” he says.
“Working on this campaign and bringing Fly to life with the team has been an incredible experience,
“The Titans game day experience is one of the best in the country and I can’t wait to see the video play on the big screen in the stadium on game day this season.”
Titans CEO Steve Mitchell said the club is excited to see the project come to life.
“We’re really excited to have Cody supplying the soundtrack for our 2025 season,” he said.
“The way the video merges our NRL and NRLW sides as well as capturing our home here on the Gold Coast is a fantastic showcase of our club.
“Cody has a massive following and we know that through this collaboration that the Titans brand will be exposed to a whole wave of potential new fans.”
Go the Titans!
