The perm is back and more popular than ever, particularly among young Australian men. This resurgence is largely driven by influences from K-Pop stars, actors, and athletes who are embracing this bold hairstyle. Recently, David Corenswet has been spotted on the set of the new Superman film rocking tousled curls, stepping away from the classic side parting. This trend has sparked conversations about how popular culture is reshaping hairstyle norms.
Cameron Pine, editorial director of InStyle magazine, notes that younger guys are increasingly requesting soft curls reminiscent of their K-Pop idols. “Music has a significant impact on hair trends,” he says, underscoring the undeniable influence of K-Pop. However, this growing demand has exposed a shortage of skilled hairstylists, with Laura Szakaly from Toni & Guy in Melbourne commenting on the need for improved perming training.
While many are eager to embrace the look, the maintenance can be a hurdle. Men seeking that coveted curl may face a new routine involving anti-frizz products and curl enhancers, which can be daunting for the unaccustomed. As the trend gains momentum, we may soon see perm training returning to hairdressing curricula, re-establishing this classic style in modern salons.
