Following the viral response to Elmo checking in on X to see how people were doing, Sesame Workshop has released a new CSA video featuring Elmo and his friends highlighting the benefits of humming for people’s overall emotional well-being.
Elmo is just checking in! How is everybody doing?
— Elmo (@elmo) January 29, 2024
The Workshop created two new, family-friendly videos in English and Spanish, as well as print and outdoor CSAs, for the “Love, Your Mind” campaign. In this first video, Elmo shares that emotions like frustration and anger are okay and how humming a song can help manage big feelings. The second video CSA will be released in May 2024, along with a robust offering of additional Sesame Workshop resources for families in support of Mental Health Awareness Month.
“The growing mental health crisis is one of the most pressing issues for parents today and children’s needs can so often be overlooked,” said Samantha Maltin, EVP, Chief Marketing & Brand Officer, Sesame Workshop. “We know that caring for a child means supporting their whole circle of care, whether that’s parents, teachers or other caregivers. We’re grateful for our partnership with the Ad Council and ‘Love, Your Mind’ campaign through which we can reach even more children and caregivers with these emotional well-being resources.”
Sesame Workshop’s approach to emotional well-being offers strategies that support all families, including helping children learn the essential skills they need to understand and manage their big feelings, as Elmo demonstrates using humming in the new CSA video. Fostering these kinds of nurturing relationships is a key component to the emotional well-being of children. Resources to help parents and caregivers support children’s emotional well-being from managing big feelings to coping with more acute mental health challenges can be found at sesame.org/mentalhealth.
