The LEGO Group has launched LEGO® Play, a new kid-safe, creative app for all brick lovers, builders, and creators!
The new app will allow kids to bring to life their creations and share with friends, watch videos and play games, along with a whole host of other experiences to help them unleash their creative super-powers, in an environment specifically designed for the builders of tomorrow, centred around LEGO play.
Users can enjoy new tools like Creative Canvas, where they can edit and design images, and Brick Builder, where they can build with digital LEGO elements in 3D, helping kids channel their creativity and imagination through experimentation. This creativity can be further showcased through the personalisation features on offer, with the app allowing users to create fun, pre-moderated usernames and individual LEGO avatars.
Kid Safe Environment
These personalisation features also take into account user safety, by allowing them to remain anonymous, with no personal information being shared. In addition to this, to ensure that LEGO Play stays a safe place to explore for younger builders, the app uses Verified Parental Consent, ensuring parents have full visibility on which activities their child can access.
The app also has a dedicated moderation team to ensure LEGO Play continues to be a friendly, inclusive and positive environment.
“At the LEGO Group we want to produce digital experiences where children can safely play, be creative and have fun,” said Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group. “We hope the LEGO Play app will become a key destination for kids to explore their creativity, find inspiration and share their builds with other kids.”
Users can also enjoy a whole bunch of minigames, and if that isn’t enough, kids can discover fun and engaging LEGO content in the app’s dedicated video feed to inspire them as they build.
The LEGO Play App is currently available in 76 countries and 25 languages across the Apple App Store and Google Play Stores.
